“Every thought of yours is a real thing—a force.”

— Prentice Mulford, The Secret, p. 4

"When you say to yourself, 'I am going to have a pleasant visit or a pleasant journey,' you are literally sending elements and forces ahead of your body that will arrange things to make your visit or journey pleasant. When before the visit or journey or the shopping trip you are in a bad humor, or fearful or apprehensive of something unpleasant, you are sending unseen agencies ahead of you which will make some kind of unpleasantness. Our thoughts, or in other words, our state of mind, is ever at work 'fixing up' things good or bad in advance."

— Prentice Mulford, The Secret, p. 66

"Undoubtedly to some, the idea of giving so much love to self will seem very cold, hard and unmerciful. Still this matter may be seen in a different light, when we find that 'looking out for Number One,' as directed by the Infinite, is really looking out for Number Two and is indeed the only way to permanently benefit Number Two."

— Prentice Mulford, The Secret, p. 119

"Let us remember, so far as we can, that every unpleasant thought is a bad thing literally put in the body."

— Prentice Mulford, The Secret, p. 133

"A person who sets his or her mind on the dark side of life, who lives over and over the misfortunes and disappointments of the past, prays for similar misfortunes and disappointments in the future. If you will see nothing but ill luck in the future, you are praying for such ill luck and will surely get it."

— Prentice Mulford, The Secret, p. 166

“The predominant thought or the mental attitude is the magnet, and the law is that like attracts like, consequently, the mental attitude will invariably attract such conditions as correspond to its nature.”

— Charles F. Haanel, The Secret, p. 10

"The vibrations of mental forces are the finest and consequently the most powerful in existence."

— Charles F. Haanel, The Secret, p. 11

"It is the combination of thought and love which forms the irresistible force of the law of attraction."

— Charles F. Haanel, The Secret, p. 38

"The principle which gives the thought the dynamic power to correlate with its object, and therefore to master every adverse human experience, is the law of attraction, which is another name for love. This is an eternal and fundamental principle inherent in all things, in every system of philosophy, in every Religion and in every Science. There is no getting away from the law of love. It is feeling that imparts vitality to thought. Feeling is desire and desire is love. Thought impregnated with love becomes invincible."

— Charles F. Haanel, The Secret, p. 39

"The spiritual substance from which comes all visible wealth is never depleted. It is right with you all the time and responds to your faith in it and your demands on it."

— Charles F. Haanel, The Secret, p. 103

"To acquire love...fill yourself up with it until you become a magnet."

— Charles F. Haanel, The Secret, p. 119

"Remember, and this is one of the most difficult as well as most wonderful statements to grasp. Remember that no matter what the difficulty is, no matter where it is, no matter who is affected, you have no patient but yourself, you have nothing to do but convince yourself of the truth which you desire to see manifested."

— Charles F. Haanel, The Secret, p. 144

"The Universal Mind is not only intelligence, but it is substance, and this substance is the attractive force which brings electrons together by the law of attraction so they form atoms; the atoms in turn are brought together by the same law and form molecules; molecules take objective forms and so we find that the law is the creative force behind every manifestation, not only of atoms, but of worlds, of the Universe, of everything of which the imagination can form any conception."

— Charles F. Haanel, The Secret, pp. 157-158

"To become conscious of this power is to become a 'live wire.' The Universe is the live wire. It carries power sufficient to meet every situation in the life of every individual. When the individual mind touches the Universal Mind, it receives all its power."

— Charles F. Haanel, The Secret, p. 158

"There is no limit to what this law can do for you; dare to believe in your own idea; think of the ideal as an already accomplished fact."

— Charles F. Haanel, The Secret, p. 169

"The real secret of power is consciousness of power."

— Charles F. Haanel, The Secret, p. 171

"The absolute truth is that the 'I' is perfect and complete; the real 'I' is spiritual and can therefore never be less than perfect; it can never have any lack, limitation, or disease."

— Charles F. Haanel, The Secret, p. 173

“See the things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.”

— Robert Collier, The Secret, p. 49

"You can have what you want - if you know how to form the mold for it in your own thoughts. There is no dream that may not come true, if you but learn to use the Creative Force working through you. The methods that work for one will work for all. The key to power lies in using what you have...freely, fully...and thus opening wide your channels for more Creative Force to flow through you."

— Robert Collier, The Secret, pp. 50-51

"The essence of this law is that you must think abundance; see abundance, feel abundance, believe abundance. Let no thought of limitation enter your mind."

— Robert Collier, The Secret, p. 148

"If you have any lack, if you are prey to poverty or disease, it is because you do not believe or do not understand the power that is yours. It is not a question of the Universal giving to you. It offers everything to everyone - there is no partiality."

— Robert Collier, The Secret, p. 150

"All power is from within and therefore under our control."

— Robert Collier, The Secret, p. 165

“That a man can change himself...and master his own destiny is the conclusion of every mind who is wide-awake to the power of right thought.”

— Christian D. Larson, The Secret, p. 71